BIG4 Castlemaine Gardens
Website Design, Branding & SEO
About The Client
BIG4 Castlemaine Gardens is a premium holiday park located in the heart of Castlemaine, offering a range of accommodation options for travellers exploring Victoria’s historic Goldfields region.
Surrounded by heritage architecture, vibrant arts culture, and renowned food and wine experiences, the park provides guests with a convenient base to discover everything the region has to offer. As part of the trusted BIG4 network, the business is committed to delivering exceptional guest experiences and quality accommodation.
The Client’s Problem
BIG4 Castlemaine Gardens required a complete brand and digital presence that would establish the park as a leading accommodation destination within the region.
The business needed more than a standard holiday park website. They wanted a platform that would not only drive bookings but also showcase the local attractions, events, and experiences that make Castlemaine a desirable destination. With a strong focus on organic growth, the website needed to support long-term SEO performance while remaining easy for guests to navigate.
The Propeld Solution
Propeld partnered with BIG4 Castlemaine Gardens from the very beginning, providing strategic brand development, visual identity creation, and a comprehensive style guide that established the foundation for the business.
Building upon the BIG4 listing platform, we designed and developed a custom website that reflects the character of the park and the wider Castlemaine region.
To maximise bookings, the website was integrated with NewBook Online, creating a seamless reservation experience for guests. The site was built with a highly structured content architecture, incorporating custom content types for deals, itineraries, facilities, news, events, and local attractions. This approach allows the park to continuously expand its content while strengthening SEO performance, accessibility, and user experience.
The result is a content-rich platform designed to increase visibility, drive bookings, and promote both the park and the broader Castlemaine community.
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