Breamlea Caravan Park
Strategy, Branding, Photography, Website Design, RMS Booking Integration
About The Client
Breamlea Caravan Park is a picturesque coastal getaway located along the Surf Coast of Victoria.
Known for its relaxed atmosphere and stunning natural surroundings, the park offers a unique blend of serenity and adventure for holidaymakers.
Catering to families, couples, and travelers seeking a tranquil retreat, Breamlea Caravan Park is a beloved destination for reconnecting with nature.
The Client’s Problem
Breamlea Caravan Park faced significant challenges in attracting visitors beyond the local community.
With little awareness among interstate and overseas travelers, they struggled to expand their customer base. The park lacked a cohesive brand identity and messaging to establish its unique appeal.
Furthermore, they did not have a website or online booking system, making it difficult for potential guests to discover and secure accommodations.
To support their promotional efforts, the park also needed engaging visual and written content to showcase its offerings and draw in a wider audience.
The Propeld Solution
To address these challenges, we developed a comprehensive brand strategy to define Breamlea Caravan Park’s visitor personas, unique selling propositions, and brand personality.
This foundation informed the creation of a cohesive visual brand, including a detailed branding style guide to ensure consistency across marketing collateral and social media advertising.
We designed and launched a standalone website to increase search visibility and position the park competitively within the region. The site features an integrated online booking system powered by RMS, allowing visitors to search accommodation availability and book seamlessly.
To showcase the park’s facilities, stunning location, and regional activities, we conducted a professional photoshoot, including land and drone photography, capturing its unique appeal.
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