Concrete Republic
E-commerce, Website Design, Print Design
About The Client
Concrete Republic is a premium manufacturer of handcrafted concrete basins, baths, throughs, and firestands.
Based in Victoria, the brand is known for its artisanal craftsmanship, high-quality materials, and timeless aesthetic that bridges industrial design with natural elegance.
Whether it’s a bespoke basin, a sculptural bath, or a minimalist firestand, Concrete Republic’s pieces add a bold, tactile element to interior and exterior spaces alike.
The Client’s Problem
Concrete Republic faced significant challenges with their online presence, hindering business growth.
Their content and imagery were outdated, and they operated two disjointed websites—one for business information and another for eCommerce—confusing users and diluting their brand.
Falling behind competitors in digital presentation, they struggled to drive online sales, particularly for their high-value items.
They needed a unified, modern platform that would not only boost sales but also reflect the professional, elegant, and sleek identity of their brand.
The Propeld Solution
Propeld partnered with Concrete Republic to design and develop a custom WooCommerce-powered website aligned with their aesthetic and commercial goals.
We crafted a seamless, mobile-responsive shopping experience, with a minimalist design that highlights their craftsmanship through clean lines and elegant, professional imagery—especially showcasing product variations in multiple colours.
Each product page features clear calls to action and visual storytelling.
We also produced downloadable product info sheets for designers and architects, implemented lead capture forms for customers, wholesalers, and designers, and integrated email marketing tools.
The result is a refined eCommerce platform that drives sales and supports business growth.
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