Foodwatch

Branding, Website Design & SEO

About The Client

Foodwatch is an independent Australian organisation dedicated to promoting food safety, transparency, and informed consumer choices.

With decades of experience, Foodwatch provides trusted advice, in-depth articles, recipes, and practical guidance to help individuals and businesses better understand food systems and nutrition. Their long-standing reputation is built on credibility, research, and advocacy.

As their content library and influence continued to grow, Foodwatch required a digital presence that could support both authority and accessibility.

The Client’s Problem

Foodwatch’s existing website had not evolved with the organisation and no longer met the expectations of modern users.

The decades-old platform was difficult to navigate, visually dated, and limited in its ability to support search visibility or content discovery. With a large volume of articles, recipes, and educational resources, users struggled to find relevant information quickly.

Foodwatch also needed a platform that could scale, allowing for future memberships, products, and expanded services without requiring another major rebuild.

The Propeld Solution

Propeld delivered a complete website rebuild with SEO, structure, and future growth at its core.

The new WordPress website features a clear content hierarchy and improved navigation, making it easy for users to explore articles, recipes, and advice. SEO best practices were applied throughout to strengthen search performance and support ongoing content publishing.

Alongside the rebuild, Propeld rebranded Foodwatch with a stronger colour palette and a more editorial visual style. This refreshed identity reinforces Foodwatch’s authority while enhancing readability and engagement across its content-heavy platform—setting the foundation for future memberships and product offerings.

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