Tourism Greater Geelong & The Bellarine

Print Design

About The Client

Tourism Greater Geelong and The Bellarine is the peak regional tourism organisation representing one of Victoria’s most dynamic and diverse visitor destinations.

As the official body promoting the region west of Melbourne, they support a wide network of tourism operators including accommodation providers, attractions, tour companies, and hospitality venues.

With a vision to elevate the region as a premier destination, the organisation drives strategic marketing, industry development, and advocacy initiatives that benefit both local businesses and the visitor economy.

Each year, they connect visitors with the stories, experiences, and natural beauty of Geelong and The Bellarine—showcasing the region’s coastline, food and wine scene, cultural assets, and family-friendly attractions.

The Client’s Problem

As part of their ongoing commitment to industry engagement and growth, Tourism Greater Geelong and The Bellarine required an updated Member Opportunity Guide (MOG) for 2025/26.

Aswell as reporting past performance, they are also required to communicate the future plans for the region and how that will affect local businesses, guests and travellers.

The Propeld Solution

Propeld collaborated with the team at Tourism Greater Geelong and The Bellarine to deliver the 2025/26 Member Opportunity Guide—a publication that blends strategic clarity with bold, contemporary design.
Leveraging the new brand identity, we developed a cohesive visual language across the guide, ensuring consistency in tone and layout. Carefully considered colour palettes, custom type treatments, and spacious formatting elevated the overall readability and impact of the document.

The content was crafted to be both engaging and informative—outlining marketing opportunities, membership benefits, and tactical insights into how members can enhance their visibility across digital and print channels.

By designing a guide that is not only visually aligned with the updated brand but also easy to navigate and action-focused, Propeld has helped Tourism Greater Geelong and The Bellarine equip its members with a powerful tool for growth in the year ahead.