Hepburn Springs Water
Branding, Strategy
About The Client
Hepburn Springs Water is a proudly local and naturally sourced spring water brand from the mineral-rich hills of Victoria’s spa country.
With a long-standing reputation for purity and quality, the brand is trusted by locals, hospitality venues and wellness-minded consumers who value clean, crisp water straight from the source.
Rooted in heritage but ready for the future, Hepburn Springs Water continues to champion sustainability and regional pride, delivering a premium hydration experience with every bottle.
The Client’s Problem
With its original branding beginning to feel outdated, Hepburn Springs Water needed a visual refresh that would honour its legacy while positioning the business for growth.
The goal was to create a modern brand identity that stayed true to the company’s roots and resonated with both existing loyalists and a new generation of customers.
They also required a clearly defined style guide to maintain consistency across all touch-points as the brand evolved.
The Propeld Solution
Propeld led a complete rebrand for Hepburn Springs Water, starting with a refined logo that paid homage to the original while introducing a more contemporary and polished look.
The refreshed brand identity carefully balanced history and modernity—reflecting both the timeless quality of the product and its renewed direction.
We also developed a comprehensive style guide to define the new visual language, ensuring brand consistency across packaging, marketing and digital platforms. With clear strategic thinking and execution, the new brand captures the essence of Hepburn Springs Water—natural, trusted, and distinctly local.