Kalus Kenny Intelex
Website Design & Photography
About The Client
Kalus Kenny Intelex is a Melbourne-based law firm that has been providing expert legal advice for over 30 years.
They provide expert legal and proactive strategic advice for some of Melbourne’s most successful property developers, entrepreneurs and business people.
The partners and staff constantly distinguish the firm by a common commitment to strong value systems, absolute integrity, high levels of responsibility, technical excellence, and a commitment to being truly valuable.
Now recognised as one of Australia’s fastest growing law firms, no transaction or dispute is too large or complex for Kalus Kenny Intelex.
The Client’s Problem
KKI had an existing website that wasn’t performing well in search engine results and generating many enquiries.
The website also didn’t reflect its current visual branding and was needing to be redesigned to align with the firm’s other marketing assets.
After a change of office location, KKI required an update of their firm’s imagery to capture the surroundings of their new Melbourne Southbank premice and new staff images of the firm’s partners and lawyers.
The Propeld Solution
A new website that drives client enquiries and looks great.
Using SEO and conversion-focused design as our leading incentives for this project, we were able to design and build a website that generated great results for the client.
With a large focus on educational information, the website’s blog has been a large factor in driving traffic to the website through SEO and generating enquiries. Propeld made the latest articles and firm expertise easily accessible to clients by enhancing the user experience. Strong Call-To-Actions have been placed in key locations throughout the site to increase online enquiries.
The new design of the site was based on the firm’s positioning statement of ‘Law viewed through a different lens’ and uses striking contrasting imagery of ‘positives and negatives’ and ‘before and after’ concepts.
Propeld took and delivered a range of photographs that captured KKI’s new prestigious Southbank location in Melbourne. We produced a series of team headshots and group images that use the CBD as a backdrop, and present each of the team members in a casual manner and not as a stuffy law firm.
