MY FRENCH VOYAGE
Website Strategy, Design & SEO
About The Client
My French Voyage offers gourmet culinary tours of many of France’s most famous food and wine regions.
Established in early 2019, My French Voyages offers an authentic French experience of a lifetime, with their 7-days all-inclusive Gourmet Tours that have guests living like locals and experiencing the very best of each region they visit.Â
The Client’s Problem
The client engaged Propeld to audit their site’s search engine exposure and to provide a strategy around how to increase traffic to the site through organic search.
While the client had only launched a new version of their website within the last 6-months, the initial audit identified that SEO had not been taken into account.Â
The website lacked sufficient content for it to rank in a prominent position in organic search outside of the client’s brand name.
The Propeld Solution
Based on the in-depth audit that we performed as well as comprehensive competitor research, Propeld outlined a SEO Strategy that consisted of improving the site’s navigation structure, optimising the site’s images so that loaded faster and improving the site’s content so that it accurately reflect what users were searching.
Propeld’s strategy involved improving the usability for the end user by imrpoving the structure and the way content was delivered on core pages. Additionally, the strategy mapped out a blog content plan for the website so it was updated on an ongoing basis.Â
All pages on the website are now optimised and as a result, the website has seen a significant improvement in the ranking of the site in organic search for the priority keywords outlined in the strategy.
%
increase in search exposure in first 12-months of changes
optimised content published to the site
new pages published on the site.
priority keywords on page one in the first 12-months
