One Deck

Branding, Strategy, Print Design

About The Client

OneDeck is transforming the Australian decking industry with its innovative, sustainable solution designed for a lifetime of outdoor living.
Engineered by Australians for local conditions, OneDeck’s SnapDeck Technology simplifies installation to just one board and one system, delivering a premium finish with minimal effort.

Committed to environmental responsibility, OneDeck turns over 100,000 tonnes of PVC waste into durable, fire-resistant, and non-slip decking.

Propeld crafted a brand strategy, website, and branding that showcase OneDeck’s commitment to quality, innovation, and sustainability, positioning it as a leader in the market.

The Client’s Problem

As a new product disrupting a traditional market, OneDeck required a full-scale brand launch—from naming and messaging to visual identity and marketing collateral.
The brand needed to communicate durability and ease of use while appealing to builders, suppliers, and environmentally conscious homeowners.

They also needed a consistent presence across both print and digital to educate the market and drive adoption.

The Propeld Solution

Propeld developed OneDeck’s brand from the ground up, beginning with in-depth market research to understand the competitive landscape and target audience.

We crafted a strategic brand and naming system—including the OneDeck name and names for its unique installation components—supported by copyright research and application to protect key assets. A clear brand strategy informed the visual identity, tone of voice, and messaging.

We produced a full suite of marketing materials, including flyers, banners, sample boxes, photography, and videography.

A comprehensive style guide ensured consistency, positioning OneDeck as a bold, credible, and future-ready leader in the decking industry.