One Deck

Website Design, Strategy, Video & Photography

About The Client

OneDeck is transforming the Australian decking industry with its innovative, sustainable solution designed for a lifetime of outdoor living.

Engineered by Australians for local conditions, OneDeck’s SnapDeck Technology simplifies installation to just one board and one system, delivering a premium finish with minimal effort.

Committed to environmental responsibility, OneDeck turns over 100,000 tonnes of PVC waste into durable, fire-resistant, and non-slip decking.

Propeld crafted a brand strategy, website, and branding that showcase OneDeck’s commitment to quality, innovation, and sustainability, positioning it as a leader in the market.

The Client’s Problem

As a new product disrupting a traditional market, OneDeck required a full-scale brand launch—from naming and messaging to visual identity and marketing collateral.

The brand needed to communicate durability and ease of use while appealing to builders, suppliers, and environmentally conscious homeowners.

They also needed a consistent presence across both print and digital to educate the market and drive adoption.

The Propeld Solution

Propeld designed and developed OneDeck’s website to reflect the brand’s bold, future-ready identity while driving engagement and conversions.

Integrated with HubSpot CRM, the site features lead capture for sample kit requests, quotes, preferred contractor sign-ups, and designer and architect enquiries.

We showcased their full colour range with elegant product photography and produced information-rich videos explaining product benefits, installation ease, and environmental impact—including OneDeck’s ongoing R&D efforts.

Lifestyle-focused photoshoots highlight both the sophistication of the product and its simple installation process.

The result is a visually engaging, conversion-driven platform that supports both sales and customer relationship management.

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