PB Events
SEO, Website Design
About The Client
PB Events is a leading Australian event organiser specialising in community fun runs, trail runs, and endurance racing events across Victoria.
With a strong focus on inclusivity, fitness, and community engagement, PB Events delivers well-organised racing experiences for participants of all ages and abilities. Each event has its own identity, location, and audience, while still sitting under the broader PB Events brand.
As the business expanded, the need for a scalable digital platform that could support multiple events became increasingly important.
The Client’s Problem
PB Events required a complete website rebuild to better support their growing portfolio of racing events and improve online visibility.
The previous site structure made it difficult for users to find detailed race information, training resources, galleries, and results. As more events were added, navigation became cluttered and SEO performance suffered due to inconsistent page hierarchy and content structure.
They needed a future-proof solution that could clearly present each event as its own destination while still strengthening the overall PB Events brand.
The Propeld Solution
Propeld rebuilt the PB Events website as a WordPress multisite, creating a central hub with five distinct sub-brand event websites.
Each event was given its own tailored structure, visual identity, and navigation—allowing brand personality to shine while maintaining consistency across the network. The sites were restructured with SEO at the core, improving content depth, internal linking, and discoverability.
Detailed race pages, training program sections, photo galleries, and race results were introduced to enhance the participant experience and keep users engaged before and after events. The final multisite solution delivers clarity, scalability, and a significantly improved user journey for both participants and organisers.
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