Portarlington Mussel Tours
VideographyAbout The Client
Portarlington Mussel Tours is a family-owned business with over 30 years of experience in cultivating Australia’s finest mussels using environmentally sustainable methods.
Based in Portarlington, Victoria—the Mussel Capital of Australia—they offer boutique, intimate tours that provide a front-row seat to the mussel farming process.
Guests can enjoy cooking demonstrations, tastings of mussels and other curated Bellarine produce, all complemented by premium local wines, beers, ciders, and spirits.
Their luxury small group tours are conducted aboard ‘Valerie’ a fully refurbished 40-year-old Huon Pine vessel, ensuring a personalised and memorable experience.
The Client’s Problem
When the client approached us, they were struggling with a lack of engaging video content for their social media platforms.
Their unique mussel tours weren’t being effectively showcased, making it difficult to attract attention and connect with potential customers.
They needed a fresh approach to highlight their offerings and stand out in a competitive market.
The Propeld Solution
We created a series of short, visually engaging videos designed for versatile use across social media and the client’s website.
These videos highlighted key aspects of their tours, offering content for organic posts, paid advertising, and website visuals.
Using a combination of drone, underwater, and professional video, we captured the essence of their tours from every angle.
From showcasing the experience to featuring food and drink, each video was crafted to captivate audiences, drive engagement, and seamlessly enhance their online presence.