RiverEnd Aesthetics
Branding, Website Design, Strategy
About The Client
Established in 2004, RiverEnd Aesthetics is Geelong’s pioneering cosmetic clinic, specialising in doctor-led, non-surgical regenerative aesthetics.
With over 20 years of experience, they embrace a “less is more” philosophy, focusing on personalised, evidence-based treatments to deliver the best clinical outcomes.
RiverEnd Aesthetics is dedicated to helping clients maintain a healthy, age-appropriate appearance while fostering long-term relationships built on trust, safety, and integrity.
Their specialised doctors prioritise patient education and ethical practices, ensuring that every treatment plan is tailored to the individual needs of each client, empowering them to embrace the ageing process with confidence.
The Client’s Problem
Due to new TGA advertising regulations that prohibit the use of certain words in marketing materials, RiverEnd Aesthetics needed to rebrand while maintaining their reputation for excellence.
The challenge was to divide their existing Cosmetic Refinement Clinic (CRC) into two distinct entities without confusing or losing their loyal customer base.
The Propeld Solution
Propeld implemented a comprehensive rebrand, creating a distinct identity for RiverEnd Aesthetics while maintaining strong ties with CRC.
We crafted a brand strategy that clearly communicated RiverEnd’s doctor-led, evidence-based approach to regenerative aesthetics.
The website was designed to reflect their “less is more” philosophy, showcasing personalised treatment plans and doctor-led expertise.
We also aligned their social media presence with the new brand, ensuring consistency across all platforms while adhering to the updated TGA guidelines.
