Website Strategy, Design & SEO

About The Client

THE RK GROUP is a premier caterer in Geelong, the Bellarine and the Surf Coast.

Since 2008, THE RK GROUP have built a distinguished reputation by consistently providing outstanding service and creating fresh and modern culinary experiences for an extraordinary amount of weddings and events.

The Client’s Problem

The client engaged Propeld to audit their site’s search engine exposure and to provide a strategy around how to increase traffic to the site through organic search.

While the client had only launched a new version of their website within the last 12-months, the initial audit identified that SEO had not been taken into account. 

The website lacked sufficient content for it to rank in a prominent position in organic search outside of the client’s brand name.

The Propeld Solution

Based on the in-depth audit that we performed as well as comprehensive competitor research, Propeld outlined a strategy that consisted of deepening the amount of content on the site and increasing the number of internal links to maximise the site’s exposure in search.

Propeld’s strategy involved incorporating core service pages of THE RK GROUP on the website and linking to these on home and elsewhere throughout the site. Additionally, the strategy called for the introduction of a blog or resource centre to the website so that additional content to the site on an ongoing basis. 

All pages on the website are now optimised and as a result, the website has seen a significant improvement in the ranking of the site in organic search for the priority keywords outlined in the strategy.


increase in search exposure in first 28 days of changes

optimised content published to the site

new pages published on the site.

priority keywords on page one in the first 28 days

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