Titan Rail
Website Design & SEO
About The Client
Titan Rail is a leading Australian supplier of premium horse fencing and equine infrastructure solutions, serving horse owners, breeders, trainers, and rural properties across the country.
Known for their innovative fencing systems and commitment to safety, Titan Rail provides products designed to deliver durability, visibility, and long-term performance. Their reputation has been built on helping customers create secure environments for horses while maintaining the aesthetics of their properties.
The Client’s Problem
Titan Rail required a complete website rebuild to support their transition into eCommerce while improving user experience and search visibility.
Their existing website was no longer aligned with the needs of the business and lacked the functionality required to sell products online. As their product range continued to grow, they needed a platform that could better showcase their fencing solutions, educate customers, and provide a seamless purchasing experience.
The business also wanted to improve search visibility and streamline the customer journey, making it easier for horse owners and property managers to discover Titan Rail and find the right products for their needs.
The Propeld Solution
Propeld delivered a complete website rebuild, integrating WooCommerce to support Titan Rail’s expansion into online sales while creating a more engaging and informative customer experience.
The new website features custom branding, a stockist locator, and interactive content that helps educate customers on Titan Rail’s fencing solutions. An easy-to-use fencing builder was also developed, allowing customers to create customised fencing systems tailored to their needs.
To support long-term growth, Propeld improved user journeys and implemented an SEO-focused site structure to increase visibility and enquiries. The website was also integrated with HubSpot, ensuring all enquiries and online orders are automatically captured within the CRM for streamlined sales and customer management.
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