TPD Claim Lawyers
Website Design, Branding, Strategy
About The Client
TPD Lawyers specialise in Total and Permanent Disability (TPD) claims, helping Australians access superannuation insurance when injury or illness prevents them from returning to work.
Their focus is on making complex legal processes straightforward and supportive—particularly for individuals navigating difficult life changes due to health or injury.
With a client-first approach and deep legal expertise, TPD Lawyers deliver clear guidance and strong outcomes in a highly specialised area of law.
The Client’s Problem
As part of a broader strategic focus, DCA Lawyers sought to expand into a specialised vertical—supporting police officers, firefighters, paramedics and other emergency service personnel in accessing compensation through TPD claims.
The challenge was to create a distinct brand and website that could speak directly to this audience without diluting or overlapping with DCA’s existing legal brand.
The solution had to be purpose-built, while still aligning with the core values and expertise of the parent firm.
The Propeld Solution
Propeld worked closely with DCA to develop TPD Lawyers as a standalone brand—strategically naming and positioning the offering to resonate with emergency services workers while maintaining a clear legal authority.
We crafted a clean, trustworthy visual identity and designed a website that was easy to navigate, empathetic in tone, and conversion-focused.
The site was structured to provide clear information and support while also performing as a lead generation tool. The result is a dedicated brand that speaks directly to a niche audience with clarity and confidence—without compromising the broader DCA identity.
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