The Wandering Whale

Website Design

About The Client

The Wandering Whale is a boutique holiday accommodation provider based in the scenic coastal town of Port Fairy, Victoria, offering unique and thoughtfully styled stays for couples, families, and small groups.

With a collection of curated properties that blend comfort, style, and individuality, The Wandering Whale delivers memorable guest experiences across a range of accommodation types. From architecturally designed beach homes to cosy hideaways, each stay captures the relaxed charm of the region.

Their passion for quality, design, and local connection has made The Wandering Whale a standout option for travellers seeking a distinctive place to stay on the Great Ocean Road.

The Client’s Problem

The Wandering Whale originally operated as part of YHA Australia and was listed exclusively on the YHA website.

After leaving the association, they needed their own dedicated online presence to attract independent travellers to the Port Fairy region and promote direct bookings for their newly renovated accommodation.

The Propeld Solution

Propeld designed and developed a custom WordPress website that brings The Wandering Whale’s brand and properties to life with an intuitive, mobile-first interface.

The site was tailored to suit a variety of accommodation types, with dynamic content blocks that adapt fluidly across screen sizes. Each listing showcases key features, local highlights, and high-quality imagery, making it easy for users to explore and compare options.

Subtle animations, structured layouts, and coastal-inspired design elements reinforce the brand’s premium, down-to-earth aesthetic. The result is a polished online presence that not only reflects the quality of each stay but also supports ongoing growth through improved usability and engagement.

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