3 Reel Ideas For Every Industry To Elevate Your Social Strategy
If you’re still relying on traditional posts, you’re missing a chance to stand out from your competitors, connect authentically with your potential customers and grow your brand.
Make Social Media Work for Your Business
The reality is, in today’s fast-paced social media landscape, static images and standalone professional videos aren’t enough. Audiences crave dynamic, engaging short-form video content that captures their attention within seconds.
To stay competitive and relevant, you need to evolve your strategy and embrace the power of organic reels. Because reels are dominating social media platforms, offering businesses the opportunity to craft creative, high-engagement content.
Client Success: RiverEnd Aesthetics
Over that time Reels have generated 55% more engagement than static posts.
70+ pieces of high-quality on-brand content in the last 6 months.
%
More Engagement
%
Increased Reach
High Quality Content
Reels to Try for Your Business
In this guide, we’ve curated 3 reel ideas for every industry to help you elevate your social strategy and grab the attention your business deserves online.
- Hospitality
- Tours
- Events
- Accommodation
- Professional Services
- eCommerce & Retail
- Medical & Allied Health
- Beauty & Cosmetics
- Consumer Services
- Training & Education
Hospitality
Capture the Vibe
The vibe = the people. Capture the vibe by showcasing your customers, front-of-house, and kitchen staff working together to create a fun, welcoming atmosphere. Keep it light-hearted and engaging for content people will love to connect with.
From Process to the End Product
Show the process from prep to plate, highlighting the care and creativity behind your signature dishes, specials, or drinks. Use time-lapse or quick-cut editing to keep it engaging.
The Overall Experience
Bringing all elements together to capture the experience of the business/brand as a whole – food, atmosphere, staff, customers, drinks etc. Try incorporating user-generated content (UGC) or influencer content for added authenticity.
Tours
Inspiration Behind the Experience
Share the inspiration behind your tours, giving followers a glimpse into what makes the experience unique and memorable. Add visuals that reflect the beauty of the adventure your tours offer.
Spontaneous Content
Capture the essence of the experience by focusing on capturing genuine, memorable moments. It is content you can’t plan for, you capture it in the moment.
Customer Interactions: Reviews & Testimonials in Action
Showcase a real customer interaction by featuring authentic reviews and testimonials for social proof, highlighting the positive experiences your guests have with your tour business.
Events
Humour
Add a fun twist by showcasing the lighter side of your events, with humorous moments that bring joy and personality to your brand.
Meet the Talent
Showcase the unique acts in your event lineup, giving your audience a sneak peek of the talent and excitement they can expect. Keep the talent introductions short and engaging.
Event Highlights
Highlight key event details like the theme, venue, and unique features, giving followers a sneak peek of what to expect. Include quick teasers or countdowns to build excitement.
Accommodation
Place to Stay
Showcase the rooms, the details that make them special or unique, and why someone should book with you over competitors — think room aesthetics, amenities, and your location.
Things To Do
Promote local activities, local events, exclusive specials or deals that are a must-do.
More Than Just a Room
The benefits of staying with you overall — your selling points, combating the narrative that a hotel room is just a place to sleep, it is an overall must-do experience. You could include interviews with guests or staff.
Professional Services
Day in the Life
Share the inspiration behind your tours, giving followers a glimpse into what makes the experience unique and memorable. Add visuals that reflect the beauty of the adventure your tours offer.
Thought Leadership
Share your industry insights and expert opinions in a quick, engaging reel, positioning your business as a thought leader and trusted authority in your field.
Educational
Offer valuable insights or quick tips related to your industry that will help build trust. Consider providing actionable advice that viewers can implement right away.
eCommerce & Retail
How It’s Made – Product Creation Process
Take your audience on a journey of how a specific product is made, from design to production to showcase the craftsmanship and quality.
The Life Cycle of a Product
Show the journey of a product from when you ordered it, to when it arrives at the customer’s door. Capture packaging, shipping processes, and any unique touches you add to ensure a premium unboxing experience.
Product Care Tips
Offer tips on how customers can care for the products they buy from you. Demonstrating how to properly maintain or store products can help customers get the most out of their purchases.
Medical & Allied Health
Myth Busting
An expert debunks common myths relevant to your specialty. Use quick-cut editing, and text overlays and show your business as the expert in your industry. Keep it fun but informative.
How to Prepare for Your Appointment
A short guide on how clients can prepare for a medical visit, specific to your specialty. It puts people are ease knowing what to expect.
The Power of Preventative Care
Show the importance of preventative care with examples relevant to your specialty. You can create mini case studies of how preventative care improved patient outcomes.
Beauty & Cosmetics
Product Benefits
Highlight key benefits of your products in quick, engaging reels, showing their impact in action. Use text overlays or voiceovers to emphasize the features.
Treatment Showcase
Showcase a signature beauty treatment, from start to finish, highlighting the transformation and results. Focus on the results and customer satisfaction to drive trust.
Beauty Trends
Lean into a beauty/makeup/product trend and recreate in your content style that suits your brand. There is always a beauty trend you can lean into for a current or trending topic.
Consumer Services
Time Lapse
Show your work process and the transformation from start to finish. Impress your audience with genuine examples of work.
Customer Success Story
Show happy clients sharing their positive feedback or feature a screenshot of their review in a reel.
Before & After
Showcase the difference your service can make. These transformations are visually engaging and build trust with potential customers, ensuring the difference is clear to the audience.
Training & Education
Student Success Snapshot
Short interviews of student success stories, asking what they learned, and how it helped them. This should be as organic and natural as possible.
Industry Trends & Insights
Share the latest trends, tools, or changes in your field. Provide insights into emerging skills or knowledge areas that are important for your audience to stay ahead of the curve.
Micro-Learning Sessions
Create a mini-lesson that can be consumed in 15-30 seconds, it is a great way to offer quick value. Keep it simple, and make sure the mini-lesson is digestible and actionable for the viewer.
Now that you have 3 powerful reel ideas to elevate your social strategy, it’s time to give them a go yourself.
Reel Examples:
Events
Professional Services
Stuck on Where to Start?
If you’re still too busy to create the content, or your creativity is running low, we’ve got you covered.
Limited Time Special Offer
Get a 2-hour content shoot and 10+ custom reels tailored to your industry, perfect for filling up your social media schedule, delivered ready for you to post!
Let us handle the content creation so you can focus on what matters most, growing your business in other areas.
Don’t miss out on this exclusive offer to get high-quality, engaging video content that drives results.
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