Bay City Events

Website Strategy & Design

About The Client

Simply put, Bay City Events are a team of dedicated event professionals who strives to deliver the most memorable entertainment experiences that generate high-economic impact results.

Whatever the occasion we all want our events to be memorable and for many, it’s the entertainment that helps anchor those memories. If you want your event to be remembered for all of the right reasons then you’ve landed in the right place.

Big or small, community or corporate, festivals to private functions, we help make your event memorable by providing you with quality entertainment in sync with the atmosphere you want to create.

The Client’s Problem

The client approached Propeld to design and build a new website that would generate new business leads.

The client’s existing website was more of a static capability statement site that didn’t offer potential customers much information to dig further into.

In the initial strategy meeting, the client expressed a desire to publish ongoing content to position themselves as the leader of entertainment in the region.

The Propeld Solution

Propeld worked with the client to craft and implement a positioning strategy that established them as specialists in event entertainment in the Geelong region.

At the core of the website project, was providing customers with quality content to make their decision to take the step with Bay City Events. This included offering customers different ways for them to engage the client for little risk. 

We worked with the client to establish and communicate why businesses should work with them.

To create a content machine that would help get the client’s name out there we implemented Projects and Resources on the site that would help the client create more content ongoing.

We also identified that establishing trust in the brand would be important in winning the client more leads. To improve trust with customers that visit the site we implement different types of social proof through the pages on the site that showcased the business’s reputation.

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