Tuckerberry Hill
Website Design, Videography & Photography
About The Client
Tuckerberry Hill Berry Farm was originally established in 1976 as one of the first berry farms of its kind in Victoria.
The traditional farming practices we use ensure a quality product is produced every year. They have survived drought and starling infestations and are true blueberry farming pioneers!
They see the farm as a place for the community to come together and enjoy local produce, artistry, learn about berry production and relax in a family-friendly atmosphere.
The Client’s Problem
The client ask Propeld to help create a new website that showcased their unique business.
While the client had an existing simple website, they understood that it didn’t give customers a good understanding of the berry picking farm. The lack of professional photography of the farm meant it was hard for the owners to promote the u-pick experience or the cafe to potential customers.
Early on in discussions, Propeld identified that Tuckerberry Hill had a unique story about the creation and running of the Blueberry Farm. The client was interested in incorporating video into their new site and prepared to invest in telling their story in a fun and engaging way.
In addition to showcasing the farm, the new site had to help the client take bookings for their famous BBQ dinners, special events and birthday parties.
The Propeld Solution
Propeld outlined a strategy for capturing high-quality images and videos of the farm and how to use them on the new website to guide customers through their booking journey.
The strategy for the website was to make it bright and fun with lots of visuals of the Farm. However, the client didn’t have access to an existing library of content. We conducted a full-day shoot to capture a whole suite of content to add to the new website.
An essential component of this content grab was creating a unique storytelling video to promote the Farm and educate customers about the different aspects of the business. We provided a script and used footage of the Farm to create a short, engaging clip showcasing the personality of the business and the Farm’s beauty.
In addition to making the website look fun and engaging, we implemented a comprehensive booking and ticketing system using the WooCommerce platform to allow customers to book easily online.
