About The Client
Tuckerberry Hill Berry Farm was originally established in 1976 as one of the first berry farms of its kind in Victoria.
The traditional farming practices we use ensure a quality product is produced every year. They have survived drought and starling infestations and are true blueberry farming pioneers!
They see the farm as a place for the community to come together and enjoy local produce, artistry, learn about berry production and relax in a family-friendly atmosphere.
The Propeld Solution
Propeld outlined a strategy for capturing high-quality images and videos of the farm and how to use them on the new website to guide customers through their booking journey.
The strategy for the website was to make it bright and fun with lots of visuals of the Farm. However, the client didn’t have access to an existing library of content. We conducted a full-day shoot to capture a whole suite of content to add to the new website.
An essential component of this content grab was creating a unique storytelling video to promote the Farm and educate customers about the different aspects of the business. We provided a script and used footage of the Farm to create a short, engaging clip showcasing the personality of the business and the Farm’s beauty.
In addition to making the website look fun and engaging, we implemented a comprehensive booking and ticketing system using the WooCommerce platform to allow customers to book easily online.