Website Strategy, Design & SEO

About The Client

Oneday Estate is a truly unique winery on The Bellarine Peninsula.

Located in Curlewis on the Bellarine Peninsula, Oneday Estate is just over an hour’s drive from Melbourne. The winery is the Bellarine Peninsula’s most unique estate, specialising in weddings and functions.

The Client’s Problem

The client contacted Propeld to help them modernise their website and make it easier for customers to use and for staff to update.

While the client had an existing website that had served them well for 4-years, the business had begun to outgrow the site and as a result, an upgrade was necessary. 

Offering customers with an easy to use shopping cart system and showcasing the Estate’s amazing photography and videography was an important deliverable for the client.

The Propeld Solution

Propeld worked alongside the client to ensure that the website accurately represented the Estate’s unique setting and showcased its stunning location.

The strategy of the website was to capture customers at whatever stage of the buyer journey they were at and funnel them through to the point of conversion. We implemented a variety of opt-in forms that allows customers to become a VIP or get access to the Estate’s wedding brochure.

A major part of the website rebuild was to streamline and improve the customer experience with the Estate’s online shop. We worked with the client to ensure all of their products were highlighted and automated sales rules were put into place. Customers even have the opportunity to purchase gift vouchers through the website and have them delivered directly to their inbox almost instantly. 

What The Client Says

"A few months ago we have decided to give our website a well-needed update. Fraser and Gareth from Digital Tourism Marketing have been recommended to us and we couldn't be happier with the work they've done. Their understanding of our business and industry, professionalism and efficiency were faultless. They've helped us to restructure and redesign our website, implement online gift voucher and online booking systems, improve our communication with our customers through database management, and enhance our SEO strategy and ranking. Another request we had was that we wanted our staff to be able to manage the website content autonomously. They patiently spent hours with us showing us how to navigate and operate the back end of WordPress. Their kind and generous nature made us feel supported and self-assured. We couldn't have chosen a better marketing agency."

Marie Burgeron
Weddings Functions and Events
One Day Estate Winery & Function Centre

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