Ojas Superfoods

Website Strategy, Design & Implementation

About The Client

OJAS Superfoods offers a selection of bespoke adventure tours and a range of superfood-based skincare products.

OJAS Superfood explores the majestic Otway Ranges to find nature’s superfoods. Customers are given the opportunity to step back in time and experience an adventure through the rainforest or rock pools in search of amazing medicinal mushrooms and other superfoods.

The Client’s Problem

OJAS Superfood is a new startup and required a website to market its adventures and skincare products.

The new website had to make it easy for OJAS’s customers to purchase its products and enquire about a tour.

OJAS’s owner is active on social media and wanted to leverage this on the new website.

The Propeld Solution

Propeld provided a website that was easy for customers to use and showcased the social content that the client was sharing.

Propeld worked with the business owner to develop a simple website that educated customers on the benefits of natural superfoods that can be found in the Otways. 

The site’s e-commerce system allows the client to easily sell products online and distribute the order across Australia. 

A live feed of the client’s Instagram channel is prominently shown on the site to bring an extra visual element into the site and aid in the educational nature of the site.

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