About The Client
Established in 1888, the Portarlington Grand Hotel is a historic icon of The Bellarine Peninsula, offering guests drinks, meals and accommodation for over 130 years.
Overlooking Portarlington beach and harbour, the Hotel is a place for locals to gather and celebrate and invite their visiting friends and family too.
Travellers find a sample of the Bellarine’s best produce at the Hotel and from there can explore the region and all it has to offer before returning to the comfort of the Hotel.
The Portarlington Grand Hotel has recently undertaken a major renovation and refurbishment to modernise the Hotel and offer guests more comfortable accommodation.
The Hotel is owned by the Little Group, which also owns and operates Port Phillip Ferries that run from Portarlington and Geelong to Melbourne Docklands.
The Propeld Solution
Propeld worked with the Portarlington Grand Hotel to produce a website that engages with their customers and manages the complications of taking different types of bookings.
In our initial consultation with the Hotel, we developed a strategy for collecting customers details and recommended booking platforms available to handle dining, accommodation and gift card purchases.
We set up lead capture forms to encourage users to subscribe to the site and make function enquiries to inform them of details about the reopening and future promotions.
The site offers users integrated booking systems for dining and accommodation. We implemented an eCommerce shop to the site, allowing customers to purchase gift vouchers and have them emailed automatically.
To capitalise on the strong relationship between the Hotel and the Ferry, we facilitated promoting packages throughout the site, giving visitors great convenience and encouraging them to explore the whole region.
Even though the Hotel was still under development, the outcome was a visually stunning website that showcased the new brand and available photography.