About The Client
Cosmetic Refinement Clinic specialises in non-surgical beauty treatments and is located in Geelong.
CRC’s approach to rejuvenation and anti-ageing is that of subtlety. Unlike many other clinics, they have a philosophy of conservatism and ‘less is more’, to ensure their treatments leave their patients looking refreshed and natural.
CRC works with medical-grade lasers and prescribed skin care treatments to restore radiance and healthiness to the skin. All of their injectable treatments are performed by a fully qualified doctor or surgeon to ensure great results that are natural and safe.
The Propeld Solution
Propeld partnered with CRC to optimise its online presence for higher conversion rates and patient engagement.
We created a website designed to convert visitors into patients. It has a clear and concise visually appealing layout, easy navigation, and engaging content. It provides all the necessary information about the clinic’s treatments, patient conditions, pricing, and location. The website features a booking system that allows customers to schedule appointments or consultations online. The new website also features an online shop with full e-commerce capability and a members portal.
Propeld also provided high-quality photography and videography services to Cosmetic Refinement Clinic. The pictures and videos created by Propeld showcase the clinic’s facilities and treatments to educate and inform patients, and have been used on the website and throughout social media.
Propeld manages the clinic’s social media accounts, creating a steady stream of engaging content and running promotions. This has helped increase the clinic’s visibility on Instagram and Facebook and attract more customers.
A branding style guide and series of design templates were developed to increase brand recognition and consistency throughout all printed material and online visuals.
We produce regular email campaigns to promote seasonal special offers, member-only events and clinic updates to subscribers of their newsletter, which have open and click rates way above the industry standards.