Desbo Building Group
Website Design, Videography
About The Client
Desbo Building Group is a construction company based in Geelong and The Bellarine, Australia. They specialise in commercial and residential construction, including new builds, renovations, and extensions.
Desbo Building Group prides themselves on their commitment to delivering high-quality results, with a strong focus on attention to detail and customer satisfaction.
They work closely with clients throughout the entire construction process, from initial planning to final handover, to ensure that the finished product meets or exceeds expectations.
Their portfolio includes a wide range of projects, from luxury homes to multi-unit developments.
The Client’s Problem
Desbo Building Group was known as a family-run boutique builder in the Geelong region with a good reputation, but their online presence did not reflect their professionalism.
When we were approached, the business had just been taken over by Shane, the son of the family, and he was wanting to take the business to the next level and attract a steady stream of premium customers.
The business had a very dated website that they were unable to update, didn’t showcase their work, and didn’t explain their capabilities and service offerings.
The website had poor rankings on search engines, and they were not receiving any conversions or enquiries from it.
They had only just started to use social media for the business and didn’t have many followers or a content plan for customer engagement.
The Propeld Solution
We crafted an SEO strategy to create a website that would attract potential customers interested in building properties in the local area.
The strategy was designed to target search phrases that national building companies were not using, allowing us to capture a more specific and engaged audience within the region.
In addition to incorporating SEO and informative content, the website boasts an eye-catching design that highlights the brand and showcases property videos and still images through a portfolio of past projects. The website features numerous calls-to-action to encourage conversions and inquiries.
Furthermore, the website includes a customer portal where clients can log in and monitor the progress of their builds. We also developed a job board and application process for contractors and individuals.
To expand our reach, we established Facebook and Instagram channels for the client, implementing a social media strategy to captivate and inspire new customers.
