About The Client
Desbo Building Group is a construction company based in Geelong and The Bellarine, Australia. They specialise in commercial and residential construction, including new builds, renovations, and extensions.
Desbo Building Group prides themselves on their commitment to delivering high-quality results, with a strong focus on attention to detail and customer satisfaction.
They work closely with clients throughout the entire construction process, from initial planning to final handover, to ensure that the finished product meets or exceeds expectations.
Their portfolio includes a wide range of projects, from luxury homes to multi-unit developments.
The Propeld Solution
We crafted an SEO strategy to create a website that would attract potential customers interested in building properties in the local area.
The strategy was designed to target search phrases that national building companies were not using, allowing us to capture a more specific and engaged audience within the region.
In addition to incorporating SEO and informative content, the website boasts an eye-catching design that highlights the brand and showcases property videos and still images through a portfolio of past projects. The website features numerous calls-to-action to encourage conversions and inquiries.
Furthermore, the website includes a customer portal where clients can log in and monitor the progress of their builds. We also developed a job board and application process for contractors and individuals.
To expand our reach, we established Facebook and Instagram channels for the client, implementing a social media strategy to captivate and inspire new customers.