Great Private Tours
Website Re-Design, SEO & Digital Advertising
About The Client
Great Private Tours offers unique itineraries and bespoke tours, led by knowledgeable local guides.
Some of the best times of your life are had whilst you are on holiday and Great Private Tours is committed to making your travel experience with us special. You can relax and enjoy yourself in comfort and style, knowing you are with an experienced operator that offers flexibility to your day. You will travel in a luxury Mercedes Benz with an expert guide who will make your holiday experience full of great memories.
The Client’s Problem
The client approached Propeld looking for help in winning more direct bookings through their digital marketing.
The website needed to be aligned to the customers buying journey and the value of booking with Great Private Tours brought to the fore. The website also had a clunky enquiry process which made potential customers have to jump through hoops to find out more about the tours.Â
Through an initial discovery session we found that the website was also not receiving enough traffic to generate a substantial enough number of booking enquiries per month.
%
increase in organic traffic over 12-months
new leads every month for the last 12-months
conversion rate for new tour enquries (industry average is 2% to 4%)
blog articles published. Leading to hundreds of extra visitors to the site
The Propeld Solution
We worked with the client to optimise their new website for the customer’s booking journey and maximise the chances that they would reach out to make a formal enquiry about the service on offer.
Our strategy involved redesigning the core landing pages of the site including the tour pages so they converted more customers on autopilot. We also implemented best practice search engine optimisation to increase the traffic to the website for key terms.
Ultimately, the client end up with a website that not only received a substantial boost in traffic but also automatically captured customers early in their decision-making process.
From there we were able to implement several marketing accelerators to speed up the machine and generate a healthy number of new leads each and every month.
