Royal Yacht Squadron
Website
About The Client
This will be the first British Challenger of Record to compete in the America’s Cup since Tony Boyden’s Sovereign challenge in 1964.
On March 17th 2021, the Royal New Zealand Yacht Squadron, on behalf of the Defender Emirates Team New Zealand, accepted the Notice of Challenge for the 37th America’s Cup (AC37) from Royal Yacht Squadron Ltd and INEOS BRITANNIA (formerly INEOS TEAM UK) and were announced as the Challenger of Record for the 37th America’s Cup.
The Client’s Problem
The treasurer from The Tin Shed approached Propeld to create a brand and website for the club.
The treasurer wanted to create a more professional look for the Club. A big part of this was creating an instantly recognisable brand that people within the local community to connect with The Tin Shed.
The Club required a membership website that allowed prospective members to join the Club and renew their memberships annually easily.
In addition, the Club wanted to be able to promote upcoming events and sell tickets through their new website.
The Propeld Solution
Propeld created unique brand that represented the Club and built a website with a powerful membership system.
We worked with the Club to create a brand that would increase the awareness of The Tin Shed and give the Club a professional look to members, visitors and the local community.
We built a robust website that allowed them to offer different membership packages and manage members.
The website also included the ability to list and sell tickets for events, allowing the Club to move from an offline sales model to an online one that enabled them to promote upcoming member functions and special events better.
