Ultimate Adventures Bellarine Peninsula

Brand, Website Design, Videography & Photography

About The Client

Ultimate Adventures Bellarine Peninsula offers customers the chance to experience everything the Bellarine Peninsula has to offer by land and by sea

Ultimate Sea Adventures is located in Portarlington, on the Bellarine Peninsula, an easy one and half hours drive from the Melbourne CBD and just 25 Km from Geelong the gateway to the Bellarine Peninsula. Or jump on the Port Phillip Ferry Service from Docklands which will take you straight to Portarlington safe harbour.

Our goal is to have fun on Port Phillip Bay including seeing Australian Fur Seals, bird life, if your lucky you might spot a dolphin and all the added extras like popes eye, west channel pile, shipwrecks and a lot more.

Our vessel “The Ultimate”40′ is fitted out for your comfort, with excellent toilet facilities, seating and shelter. In addition, the vessels has complementary Food, Tea, Coffee and soft drinks throughout the tour.

The Client’s Problem

Ultimate Adventures, originally named ‘Ultimate Sea Adventures’, to reflect its sea-based experiences, needed to integrate land-based experiences with their new limousine service.

This presented a challenge as the existing brand was solely focused on fishing charters and pleasure cruises.

The brand’s identity no longer suited the expanded services, prompting the need for a rebrand to capture a broader appeal.

The Propeld Solution

Propeld guided the client in selecting a fitting name, leading to the creation of Ultimate Adventures. We developed a versatile brand that seamlessly covered both sea and land experiences. 

Each service area was given its own set of icons and accents, ensuring a cohesive yet distinct brand identity across all offerings.

We devised a website strategy that highlighted both the sea and land adventures, directing visitors to the relevant pages for their interests. The site was optimised for search engines and designed to streamline the booking process, reducing the steps required for customers to reserve an experience.

High-quality images and videos were produced during trial tours, both on the boat and in the limousine. This content effectively showcased the unique and exciting experiences available, enhancing the website’s visual appeal and customer engagement.

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